一、BETVlCTOR伟德官网简介
BETVlCTOR伟德官网成立于2005年，其前身是BETVlCTOR伟德官网公共艺术教研室。学院重视员工思想与综合素质培养，以培养专业水平高，跨文化交际能力强、实践创新能力突出的国际化高素质艺术人才为培养目标，积极推进专业教学与外语教学的融合,构建“艺术实践与创新、文化创意与设计、国际合作与交流”的办学特色体系。
公司现有音乐系、艺术设计系、舞蹈系、公共艺术教学部、艺术专业硕士教育中心5个教学单位。拥有音乐、设计专业硕士学位授予权。研究生教育层面，音乐领域招收声乐表演、钢琴表演和音乐国际教育与传播方向专业硕士研究生；设计领域招收视觉艺术设计、数字媒体与文化传播设计和环境艺术设计方向专业硕士研究生。本科层面开设音乐表演（声乐、钢琴、音乐国际传播）、舞蹈表演、视觉传达设计（平面艺术设计、信息艺术设计、环境与展示设计）三个本科专业共七个专业方向。公共艺术教学部负责全校艺术类通选课程的教学。学院设有省级“中华优秀传统文化传承基地”“南粤古驿道艺术文化研究中心”和校级人文社会科学重点研究基地“粤港澳大湾区历史文化遗产活化研究基地”，及下设“历史建筑遗产研究中心”、“非物质文化遗产研究中心”、“传统音乐研究与传播中心”和“岭南文化视觉传播研究中心”等多个科学研究机构和教学实践平台。学院重视产学研结合，与30余家企业开展了校企合作，建设了一批校外实习实践基地，充分保证了研究生和本科教学需求。
公司拥有一流的办学条件，建有16000余平方米的BETVlCTOR伟德官网教学楼，配备了770余万元的现代化教学设备，建设有配套设施完备的数字媒体计算机机房、电子音乐多媒体机房、陶艺工作室、皮雕工作室、环境与展示工作室、数字媒体工作室、视觉传达设计工作室等多个教学实践平台，并设有学院专属的展览厅、音乐厅、实验剧场和琴房共计102间。
公司拥有高度国际化的团队队伍，45%的教师具有海外学历学位或海外研修访学经历。现有专任教师44人，其中教授8人，副教授15人，讲师13人，助教1人，外籍教师7人，校级客座教授和特聘教授42人。团队队伍中博士6人，博士在读5人。音乐系教师先后获得中央电视台举办的第八届“大红鹰杯”全国青年歌手电视大奖赛专业组优秀奖、中国音乐家协会举办的“第十二届全国金钟奖”声乐(美声)金奖、中国戏剧家协会举办的“中国戏剧奖”，宁波国际声乐比赛女声部第一名等专业赛事重要奖项。艺术设计系教师在第24届世界老员工冬季运动会、单板滑雪世界锦标赛等多项国际重要活动视觉识别系统设计国际招标中获奖中标，在2017International Poster Exhibition+9，第十届、第十一亚洲平面设计三年展中获得最佳设计奖。
公司教学与科研成果显著，近五年共有47篇论文成果被SSCI、A&HCI、CSSCI等核心期刊检索或收录，专著、编著17部，主持各类教学、科研项目75项，其中国家级项目5项，教育部项目4项，广东省哲学社会科学项目8项，三门课程被评为省级“线下”“线上线下混合”一流课程。
公司积极打造国际化办学特色，截至2021年底，先后与法国、德国、美国等国家和地区的五十多所高等学校及艺术机构开展了艺术文化交流和合作，开展了与法国巴黎学院联合培养项目、美国哈町大学2+2合作项目、澳门科技大学和澳门理工大学交换生项目，与东盟26所高校达成合作协议备忘录，2021至2022年开展港澳与内地高等学校师生交流“万人计划”项目三项，为员工提供了多种升学和深造渠道。
公司依托广外综合优势，凸显办学特色，员工培养质量优秀，近年多届毕业生有1/3以上进入国外知名学府继续深造，2022年毕业生就业率为98.6%。
二、专业领域与研究方向介绍
（一）音乐领域（1352）
1. 声乐表演
研究领域：中、西方声乐演唱。
特色：立足BETVlCTOR伟德官网的外语和国际化特色，强调艺术实践与创新能力培养，形成具有国际化视野的 “理论扎实、实践创新”人才培养体系。
优势：拥有力量雄厚的国际化团队队伍，其中骨干教师获得中国音乐家协会举办的第十二届金钟奖（美声）总成绩第二名、宁波国际声乐比赛女声部第一名等专业赛事重要奖项。骨干教师都具有丰富的舞台实践经验，且具备扎实的科研能力，多人次获得专业比赛奖项和国家社科基金、教育部社科规划基金、省社科规划基金项目。
2. 钢琴表演
研究领域：中、西方钢琴演奏艺术。
特色：立足BETVlCTOR伟德官网国际化办学特色，强调“学贯中西”的办学理念，注重艺术实践与创新能力的培养，形成中、西方融合的钢琴表演人才培养体系。
优势：团队学历层次高，均有海外学习背景，且具有丰富的舞台实践能力，目前仍活跃在舞台上。骨干教师培养出的员工多人考入国外专业院校并获得国内外有知名度的专业比赛奖项。
3. 音乐国际教育与传播
研究领域：音乐教育基本理论与教学实践。
特色：设计特定职业岗位需求的课程体系，强调培养音乐教育与创新能力，确定“厚创新之基、走实践之路、育应用之才”的人才培养方式，并注重培养员工的外语应用和跨文化交际能力。
优势：团队力量方面，学历层次高且具有海外留学背景。广外BETVlCTOR伟德官网依托广外国际化办学力量，具备培养高水平、国际化，有国际视野的音乐国际教育与传播人才的优势。
（二）设计领域（1357）
1. 视觉艺术设计
研究领域：侧重基于平面（印刷）媒介和现代传播媒介的视觉文化融合与实践应用研究。
特色：基于广外的外语特色和国际化特色，立足于大湾区区域经济建设和地域文化传承的需要，关注行业前沿发展状况，将真实应用项目与教学紧密结合，形成以创新实践和跨媒体整合设计为一体的培养特色。
优势：骨干教师科研方向特色突出，拥有多项国家级哲学社会科学基金项目、艺术学基金项目，以及国家艺术基金、教育部人文社科基金和省级哲学社会科学项目，拥有省级中华优秀传统文化传承基地，师生连年获得多项专业奖项。
2. 数字媒体与文化传播设计
研究领域：着重研究数字媒体艺术以及信息的数字化呈现、创新设计与文化传播，包含交互设计、数字化图像影像、信息与通信技术等方面的知识。
特色：培养具有跨学科研究意识，具备互联网思维、信息思维、创新思维和产业意识，掌握现代数字媒体艺术及数字媒体技术基本知识与技能的复合应用型人才。
优势：骨干教师在专业领域具有较高知名度与影响力，在国家级和省级信息艺术、数字影像和数字媒体艺术行业协会担任职务，拥有专业实践教学基地5家。
3. 环境艺术设计
研究领域：以环境艺术设计方向为基础，研究人居环境与生态环境可持续的共生、融合与发展。
特色：基于湾区经济建设和城市国际化发展的需要，结合艺术介入乡村振兴的发展思想，注重传统环境与城市更新理论的思维创新以及环境生态设计实践能力的培养。
优势：骨干教师在中国美协及其他国家级、省级行业与学术组织竞赛中获奖，具有丰富的设计实践经验；拥有BETVlCTOR伟德官网人文社科重点研究基地、南粤古驿道文化艺术研究中心和历史建筑遗产研究中心。
三、招生情况
现有在读研究生30人。
24年招生计划：
1.1352音乐领域（全日制专业学位），拟招生人数15人。
2.1357设计领域（全日制专业学位），拟招生人数15人。
Graduate Admission Introduction of College of Art, Guangdong University of Foreign Studies
I. Introduction of the College
The College of Art at Guangdong University of Foreign Studies was founded in 2005, formerly known as the Public Art Teaching and Research Office of Guangdong University of Foreign Studies. The College values the cultivation of students' ideological and comprehensive qualities and aims to cultivate high-level international art talents with strong professional skills, excellent cross-cultural communication skills and outstanding practical innovation capabilities. It actively promotes the integration of professional teaching and foreign language teaching, and constructs a distinctive educational system characterized by "art practice and innovation, cultural creativity and design, international cooperation and exchange."
The College currently consists of five teaching units: the Department of Music, the Department of Art Design, the Department of Dance, the Department of Public Art Teaching, and the Graduate Education Center for Art. It has the authority to confer master's degrees in music and design. At the graduate level, the Field of Music enrolls master's students in vocal performance, piano performance, and music international education and communication. The Field of Design enrolls master's students in visual art design, digital media and cultural communication design, and environmental art design. At the undergraduate level, the College offers seven undergraduate programs in music performance (vocal, piano, music international communication), dance performance, and visual communication design (graphic art design, information art design, environmental and exhibition design). The Department of Public Art Teaching is responsible for teaching art general education courses throughout the university. The College has established a provincial-level "Chinese Excellent Traditional Culture Inheritance Base," the "South China Historical Trail Art and Culture Research Center," and a university-level key research base for humanities and social sciences, the "Guangdong-Hong Kong-Macao Greater Bay Area Historical and Cultural Heritage Activation Research Base," as well as several scientific research institutions and teaching practice platforms, including the "Historical Architecture Heritage Research Center," the "Intangible Cultural Heritage Research Center," the "Traditional Music Research and Communication Center," and the "Lingnan Culture Visual Communication Research Center." The College attaches great importance to the integration of production, teaching, and research, and has established cooperation with more than 30 enterprises, building a number of off-campus internship and practice bases to fully meet the teaching needs of graduate and undergraduate students.
The College boasts first-class teaching conditions, with a dedicated teaching building covering an area of over 16,000 square meters. It is equipped with modern teaching facilities worth over 7.7 million yuan, including well-equipped digital media computer labs, electronic music multimedia labs, pottery studios, leather carving studios, environmental and exhibition studios, digital media studios, and visual communication design studios. Additionally, the College has a total of 102 exhibition halls, music halls, experimental theaters, and piano rooms exclusively designated for the College.
The College has a highly internationalized faculty, with 45% of its teachers holding overseas academic degrees or having experience in overseas research and study. Currently, there are 44 full-time faculty members, including 8 professors, 15 associate professors, 13 lecturers, 1 teaching assistant, and 7 foreign teachers. Additionally, there are 42 visiting professors and distinguished professors at the university level. Among the faculty, there are 6 PhD holders and 5 doctoral candidates. Teachers from the Department of Music have won significant awards in professional competitions, such as the 8th "Da Hong Ying Cup" National Young Singers’ Competition Professional Group Excellence Award hosted by CCTV, the Gold Award in Vocal (Bel Canto) at the “12th Chinese Golden Bell Award for Music” hosted by the Chinese Musicians Association, the “Chinese Drama Prize” hosted by the China Theatre Association and the first prize in the Women's Voice category at the Ningbo International Vocal Competition, among others. Teachers from the Department of Art Design have won international bids and awards for visual identification system design in various international events, including the 24th World University Winter Games and the Snowboarding World Championships, as well as the 2017 International Poster Exhibition + 9, and the 10th and 11th Asia Graphic Design Triennials, where they received the Best Design Award.
The College has achieved remarkable teaching and research results. In the past five years, a total of 47 research papers have been indexed or included in core journals such as SSCI, A&HCI, and CSSCI. Additionally, there have been 17 monographs and edited volumes, as well as 75 teaching and research projects, including 5 national-level projects, 4 projects supported by the Ministry of Education, and 8 projects supported by the Guangdong Provincial Philosophy and Social Science Planning Project. Three courses have been recognized as provincial-level first-class courses, including offline learning and both offline and online blended learning.
The College actively promotes its internationalized educational characteristics. By the end of 2021, it had established partnerships with over fifty higher education institutions and artistic organizations in France, Germany, the United States, and other countries and regions. Collaborative initiatives include joint training programs with the Collège de Paris, 2+2 cooperation programs with Harding University in the United States, and student exchange programs with the Macau University of Science and Technology and the Macao Polytechnic University. Cooperation agreements have been reached with 26 universities in the ASEAN region. From 2021 to 2022, three projects under the "Ten Thousand People Plan" for exchanges between Hong Kong, Macao, and mainland Chinese higher education institutions were implemented, providing students with various opportunities for further study and advancement.
Relying on the comprehensive advantages of Guangdong University of Foreign Studies, the College highlights its distinctive educational characteristics and maintains excellent student training quality. In recent years, more than one-third of graduates have continued their studies at prestigious foreign universities. The employment rate of graduates in 2022 reached 98.6%.
II. Introduction to Professional Fields and Research Directions
(i) Field of Music (1352)
1. Vocal Performance
Research Field: Vocal performance in both Eastern and Western traditions.
Characteristics: Based on the linguistic and international characteristics of Guangdong University of Foreign Studies, we attach great importance on the cultivation of artistic practice and innovation, establishing a talent cultivation system with an international perspective and a solid theoretical foundation combined with practical innovation.
Advantages: The department boasts a strong international faculty, with core teachers having won significant awards in professional competitions such as the second prize in the 12th Chinese Golden Bell Award for Music (Bel Canto) hosted by the Chinese Musicians Association, and first place in the Women's Voice category at the Ningbo International Vocal Competition. The core faculty members possess extensive stage experience and robust research capabilities, with many of them having received awards in professional competitions, as well as securing projects from the National Social Science Found of China, the Ministry of Education's Social Science Planning Fund, and Provincial Social Science Planning Fund.
2. Piano Performance
Research Field: Piano performance in both Eastern and Western traditions.
Characteristics: Rooted in the international characteristics of Guangdong University of Foreign Studies, we emphasize the concept of "comprehensively mastering both Eastern and Western cultures" and focus on the cultivation of artistic practice and innovation, forming a talent cultivation system that integrates Eastern and Western piano performance.
Advantages: The faculty members have high academic qualifications with overseas study backgrounds and rich practical experience on stage, many of whom are still active performers. Students trained by core teachers have been admitted to prestigious foreign institutions and have won awards in both domestic and international competitions.
3. Music International Education and Communication
Research Field: Basic theories and teaching practices of music education.
Characteristics: We design a curriculum system tailored to specific occupational requirements, emphasizing the cultivation of music education and innovative abilities. We adhere to a talent cultivation approach that emphasizes a solid foundation in innovation, practical experience, and application-oriented skills development. Additionally, we prioritize enhancing students' proficiency in foreign languages and cross-cultural communication abilities.
Advantages: In terms of faculty strength, the faculty members have high academic qualifications and overseas study backgrounds. Leveraging the internationalized educational strength of Guangdong University of Foreign Studies, the College of Art has the advantage of cultivating high-level, international, and globally-oriented talents in music international education and communication.
(ii) Field of Design (1357)
1. Visual Art Design
Research Field: Focuses on the integration and practical application of visual culture based on graphic (printing) media and modern communication media.
Characteristics: Based on the linguistic and international characteristics of Guangdong University of Foreign Studies, and rooted in the needs of regional economic development and cultural heritage in the Greater Bay Area, we pay attention to the development of industry trends. It closely integrates real-world application projects with teaching to cultivate talents with integrated design skills in innovation and cross-media.
Advantages: The core teachers have prominent research directions, holding multiple national-level projects such as the National Social Science Foundation projects and Arts Fund projects. Additionally, they have received grants from the National Art Fund, the Ministry of Education's Humanities and Social Sciences Fund, and provincial-level philosophy and social science projects. Furthermore, our institution possesses a provincial-level base for the inheritance of outstanding Chinese traditional culture. Over the years, both faculty and students have continuously received numerous professional awards.
2. Digital Media and Cultural Communication Design
Research Field: Focuses on the study of digital media art and the digital representation, innovative design, and cultural communication of information, including knowledge in interaction design, digital imaging, information and communication technology, etc.
Characteristics: Cultivates interdisciplinary awareness, with an emphasis on Internet thinking, information thinking, innovation thinking, and industrial awareness. It equips students with basic knowledge and skills in modern digital media art and digital media technology.
Advantages: Core teachers are highly recognized and influential in the field. They hold positions in national and provincial information arts, digital imaging, and digital media arts associations. There are also five professional practice teaching bases.
3. Environmental Art Design
Research Field: Based on environmental art design, it studies the symbiosis, integration, and sustainable development of human habitation and ecological environments.
Characteristics: Grounded in the needs of Bay Area economic development and urban internationalization, and coupled with the development ideas of art intervention in rural revitalization, we emphasize innovative thinking in traditional environment and urban renewal theories, and the cultivation of environmental ecological design practical abilities.
Advantages: Core teachers have won awards in competitions organized by the China Artists Association and other national and provincial industry and academic organizations. They have rich design practice experience and have access to key research bases such as the Guangdong University of Foreign Studies Humanities and Social Sciences Key Research Base, the South China Historical Trail Art and Culture Research Center, and the Historical Architecture Heritage Research Center.
III. Enrollment Status
Currently, there are 30 graduate students enrolled.
Enrollment Plan for 2024:
1. Field of Music (1352) (Full-time professional degree), intended enrollment of 15 students.
2. Field of Design (1357) (Full-time professional degree), intended enrollment of 15 students.
